AYO won the Capgemini's Sport-Tech challenge in the UK

AYO became the UK’s national winner of Capgemini’s international sport-tech challenge Scrum7, which took place in London! The competition gathered the world’s best sports related companies that can improve the performance of Rugby7s’ athletes and enhance fan experience.

Scrum7 by Capgemini brings together start-ups, university Rugby Sevens teams, global brands, and network of Applied Innovation Exchanges on one platform to demonstrate how technology enables people, whether it be in sports or business, to be ahead of the game.

Firstly, AYO was selected among the 7 best sport-tech teams to compete in the London final, where the co-founder of AYO, Aleksandar Dimitrov, presented AYO in front of a jury consisting of a Rugby7s athlete, Director of Rugby at Loughborough University, and Capgemini executives.

Due to its unique capability to help athletes fight jet lag and boost alertness, the jury members unanimously decided that AYO deserves to be brought closer to Rugby7s athletes and became the winner in the category of team performance.

The AYO light therapy solution can be of great benefit to Rugby7s’ athletes, which traverse the globe, crossing 5 continents within 6 months every year during the World Rugby7s Series. They usually experience jet lag, which plays an important role and can have numerous adverse effects on their recovery and overall performance.

Blue light has been consistently shown to be of great benefit for improving athletic performance and sleep quality, increasing alertnessi, as well as regulating the circadian rhythm. This means that thanks to it, we can adapt up to 3 times faster to a new time zone.

We look forward to working with Capgemini and Loughborough University to further develop our technology and tailor it to athletes’ needs to minimize jetlag and improve their performance!