AYO means joy and that’s our mission:
AYO means joy and that’s our mission: to help people feel energized in a natural way so they can enjoy healthier, happier, and more active lives.
AYO means joy
that’s our mission: to help people feel energized in a natural way so they can enjoy healthier, happier, and more active lives.
AYO’S STORY
The story of AYO began a few years ago in the Netherlands during the
short and dark winter days when we experienced what effect the lack of
light can have on our energy levels, mood and overall wellbeing.
We realized that millions of other people experience the same due to our
contemporary way of living full of long-haul travel, demanding working
environments and lack of natural sunlight for extended periods.
Extensive research during the past 20+ years shows us that this leads to
imbalanced biological rhythm and can result in low energy levels, chronic
fatigue, sleep disorders, seasonal depression and can even have serious
negative effects on long-term health, including increased risk of obesity,
diabetes, cardiovascular issues and cancer.
Therefore, we set ourselves on a mission to create a solution. We knew
about the effect of light therapy on our energy levels, sleep and mood
and how helpful it can be. However, the products on the market were too
inconvenient to use as well as not smart nor personal. We decided to
create something better, more personal and intelligent - a new generation
light therapy device.
AYO’S STORY
The story of AYO began a few years ago in the Netherlands during the
short and dark winter days when we experienced what effect the lack of
light can have on our energy levels, mood and overall wellbeing.
We realized that millions of other people experience the same due to our
contemporary way of living full of long-haul travel, demanding working
environments and lack of natural sunlight for extended periods.
Extensive research during the past 20+ years shows us that this leads to
imbalanced biological rhythm and can result in low energy levels, chronic
fatigue, sleep disorders, seasonal depression and can even have serious
negative effects on long-term health, including increased risk of obesity,
diabetes, cardiovascular issues and cancer.
Therefore, we set ourselves on a mission to create a solution. We knew
about the effect of light therapy on our energy levels, sleep and mood
and how helpful it can be. However, the products on the market were too
inconvenient to use as well as not smart nor personal. We decided to
create something better, more personal and intelligent - a new generation
light therapy device.
FROM AN IDEA TO LIFE
For over 3 years, we have been developing and testing numerous prototype
versions of AYO before we launched our final product in early 2017. Throughout
this process, we kept our promise to maintain a close attention to all the
details. AYO's smart algorithms have been developed with an in-depth knowledge
of Chronobiology and light treatment and we are especially proud of its ability
to make custom programs for each individual user.
Exposure to AYO’s light, similar to the natural sunlight, suppresses the
production of the sleep hormone melatonin and optimizes the circadian rhythm.
This leads to enhanced energy levels and mood as well as better sleep quality
and habits, which are crucial for a heathy life.
Being the pioneer in the personalized light therapy industry, we were fortunate
enough to receive numerous prestigious awards and recognitions for AYO. However,
our main recognition are our tens of thousands of happy customers, who have
benefited from AYO, helping them cope with low energy, sleep and shift work
disorders, SAD and winter blues, jet lag and others. We are a young company with
big ambitions to help millions of people worldwide lead healthier, happier and
more active lives!
AYO’S FOUNDERS
Aleksandar Dimitrov
Co-Founder and CCO
Branislav Nikolic
Co-Founder and CEO
Nikola Vucinic
Co-Founder and CTO
“As a health and wellness enthusiast, I am very excited about AYO as it provides
us all with a major
enhancement in health as well as scales up the energy levels and productivity by
keeping our body clock in
sync with our dynamic lives.”
Aleksandar is an energetic go-getter, with undying passion for entrepreneurship
and getting things done. He
was
named one of the “top global emerging young entrepreneurs to watch for” in 2014
by Inc. magazine and Kairos
Society. He is an active member and major contributor to the Eastern European
startup scene, and one of the
30
best Bulgarian leaders and entrepreneurs in 2011.
Aleksandar holds MSc. Entrepreneurship from Rotterdam School of Management and
has a strong background in
business. He is also an avid rock climber, marathon runner and a nature
enthusiast.
He is leading the whole commercial side of the business - Sales, Partnerships,
Branding, and Customer Support.
“One of the things that I enjoy the most in life is travelling and exploring new
places and cultures. As a
globetrotter, I am excited about AYO since it helps us adapt seamlessly to the
time zones of our travel
destinations. So we don’t waste time in adjusting but rather enjoy our trips to
the fullest!”
Branislav is a creative problem solver and visionary with unchained passion for
innovation. He was selected
as
one of the “top global emerging young entrepreneurs to watch for” in 2014 by
Inc. magazine and Kairos
Society,
pronounced in the top 3 young entrepreneurs in the Netherlands by Get in the
Ring 2014, and named as one of
the top 10 innovators in 2013.
Branislav holds MSc. Entrepreneurship from Rotterdam School of Management and
has an IT background. He is
also
a new technologies’ aficionado, passionate traveller and an extreme sports’ fan.
He is responsible for the overall company vision, management and product
direction.
“I am very passionate about Big Data and the possibilities, which software and,
in general, new technologies
can
bring in order to make our lives easier, better, and more convenient. I am very
excited about AYO since it
not
only provides us with insights about our energy levels and sleep, but also helps
us actively improve them.”
Nikola has extensive experience in the IT field - from hands-on development and
coding to top management,
leading teams of more than 1000 people. He is an unstoppable tech wiz with a
brilliant mind for complex
problems
as well as a very successful Serbian entrepreneur.
Nikola holds a MSc. Business Studies in Computer Engineering from John Naisbitt
University. He is also a
former
professional football player.
He is responsible for the technical development and research.
AYO’S FOUNDERS
Aleksandar Dimitrov
Co-Founder and CCO
“As a health and wellness enthusiast, I am very excited about AYO as
it provides us all with a major
enhancement in health as well as scales up the energy levels and
productivity by keeping our body clock in
sync with our dynamic lives.”
Bio
Aleksandar is an energetic go-getter, with undying passion for
entrepreneurship and getting things done. He
was
named one of the “top global emerging young entrepreneurs to watch
for” in 2014 by Inc. magazine and Kairos
Society. He is an active member and major contributor to the Eastern
European startup scene, and one of the
30
best Bulgarian leaders and entrepreneurs in 2011.
Aleksandar holds MSc. Entrepreneurship from Rotterdam School of
Management and has a strong background in
business. He is also an avid rock climber, marathon runner and a
nature enthusiast.
He is leading the whole commercial side of the business - Sales,
Partnerships, Branding, and Customer Support.
Branislav Nikolic
Co-Founder and CEO
“One of the things that I enjoy the most in life is travelling and
exploring new places and cultures. As a
globetrotter, I am excited about AYO since it helps us adapt
seamlessly to the time zones of our travel
destinations. So we don’t waste time in adjusting but rather enjoy
our trips to the fullest!”
Bio
Branislav is a creative problem solver and visionary with unchained
passion for innovation. He was selected
as
one of the “top global emerging young entrepreneurs to watch for” in
2014 by Inc. magazine and Kairos
Society,
pronounced in the top 3 young entrepreneurs in the Netherlands by
Get in the Ring 2014, and named as one of
the top 10 innovators in 2013.
Branislav holds MSc. Entrepreneurship from Rotterdam School of
Management and has an IT background. He is
also
a new technologies’ aficionado, passionate traveller and an extreme
sports’ fan.
He is responsible for the overall company vision, management and
product direction.
Nikola Vucinic
Co-Founder and CTO
“I am very passionate about Big Data and the possibilities, which
software and, in general, new technologies
can
bring in order to make our lives easier, better, and more
convenient. I am very excited about AYO since it
not
only provides us with insights about our energy levels and sleep,
but also helps us actively improve them.”
Bio
Nikola has extensive experience in the IT field - from hands-on
development and coding to top management,
leading teams of more than 1000 people. He is an unstoppable tech
wiz with a brilliant mind for complex
problems
as well as a very successful Serbian entrepreneur.
Nikola holds a MSc. Business Studies in Computer Engineering from
John Naisbitt University. He is also a
former
professional football player.
He is responsible for the technical development and research.
SCIENTIFIC ADVISOR
“AYO is the first step in the personal adjustment of internal
body clocks. It will help us to improve our
lifestyle, to remain healthy and to keep the doctor away.”
Bert Van Der Horst
Chairman of Chronobiology and Health,
Erasmus Medical Centre, Rotterdam, the Netherlands
Erasmus Medical Centre, Rotterdam, the Netherlands
Bert is a professor in Chronobiology & Health at the Department of Molecular
Genetics, Erasmus MC. His
research
focuses on the biological/medical impact of the circadian system. Special emphasis
is put on the origin and
treatment of cancer, and the etiology of age-related disorders, including the
adverse effect of chronic
circadian
disturbance (i.e. jet lag, shift work) thereon. His ultimate goal is to translate
this knowledge into
applications
to prevent or delay the onset of aforementioned disorders (preventive intervention)
and into new clinical
approaches
in cancer and other drug-based therapies (personalized medicine, chronotherapy).
SCIENTIFIC ADVISOR
Bert Van Der Horst
Chairman of Chronobiology and Health,
Erasmus Medical Centre, Rotterdam, the Netherlands
Erasmus Medical Centre, Rotterdam, the Netherlands
“AYO is the first step in the personal adjustment of internal body
clocks. It will help us to improve our
lifestyle, to remain healthy and to keep the doctor away.”
Bio
Bert is a professor in Chronobiology & Health at the Department
of Molecular Genetics, Erasmus MC. His
research
focuses on the biological/medical impact of the circadian system.
Special emphasis is put on the origin and
treatment of cancer, and the etiology of age-related disorders,
including the adverse effect of chronic
circadian
disturbance (i.e. jet lag, shift work) thereon. His ultimate goal is
to translate this knowledge into
applications
to prevent or delay the onset of aforementioned disorders
(preventive intervention) and into new clinical
approaches
in cancer and other drug-based therapies (personalized medicine,
chronotherapy).
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